What makes a YouTube Video go Viral?

One formula that marketers and brands are hoping to unlock is that of the YouTube viral video. Kevin Allocca is Youtube’s Trends Manager; yes he gets paid to watch videos! In this TED talk, Allocca reveals the three qualities that make a video go viral: tastemakers, participation and unexpectedness. Securing those three qualities is very much a case of easier said than done. But this short video gives a fascinating glimpse into what makes some videos popular, and how becoming viral is very rarely instantaneous.

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