One formula that marketers and brands are hoping to unlock is that of the YouTube viral video. Kevin Allocca is Youtube’s Trends Manager; yes he gets paid to watch videos! In this TED talk, Allocca reveals the three qualities that make a video go viral: tastemakers, participation and unexpectedness. Securing those three qualities is very much a case of easier said than done. But this short video gives a fascinating glimpse into what makes some videos popular, and how becoming viral is very rarely instantaneous.
Source & Related articles
- The Three Qualities That Makes A Youtube Video Go Viral [Video] (simplyzesty.com)
- TED: Kevin Allocca: Why videos go viral – Kevin Allocca (2011) (ted.com)
- Why Videos Go Viral [Video] (gizmodo.com)
- Top 3 Reasons Videos Go Viral on YouTube [Video] (socialtimes.com)