It’s interesting to see how brands respond to new kinds of social media. Fanta is running a clever game through Facebook Timeline. Fanta first posted a status update saying that the leap year day had thrown Fanta time out of kilter and four Fanta characters, Gigi, Lola, Floyd and Tristan had been brought into the past and hidden in the timeline. Users were given the clues to identify the year she was in, and then had to ‘like’ an image of here to bring her back to the present.
As the character is in the year 1956, the photo has to be liked 1,956 times to bring her back. At last view, the photo had received 1,036 likes, so there’s some way to go. This perhaps signifies the target is a high engagement figure, despite the fact that the brand has 2,648,232 likes on Facebook.
Still, it’s a good example of how a brand can utilise Facebook Timeline to provide some interactive fun for their fans!
Source & Related articles
- Fanta Ask Fans to Find Characters Hidden in Their Facebook Timeline (simplyzesty.com)
- Fanta Fans Go Timeline Traveling on Facebook (adweek.com)
- 10 Innovative Uses of Facebook Timeline for Brands (mashable.com)