11 Ways To Use Social Media In Your Events

#1: Registration

You can create a buzz at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.

#2: Sharing

Services like Meteor Solutions help you to incentivize your event by offering rewards for sharing your content. Make sure all your event promotions include hashtags to encourage people to start using them early when they talk about your event. You don’t want two or three variations getting coined as it will be much harder to follow conversation threads.

Once your speakers are lined up you can include their profiles and twitter handles on your website. This will allow your audience get to know them if they don’t already and even suggest questions and topics that might help your speakers gauge the audience better.

#3: Event-Shaping

Ask attendees for their views to help shape your events. There are many good options to choose from such as PollDaddy and TwtPoll.

#4: QR Codes

Use QR codes to connect your audience with your digital properties. A guest can scan a QR code and instantaneously “Like” your fan page, “Tweet” a message to their followers, post content to their Facebook profile, and much more. QR Codes are very easy to generate and, best of all, they are FREE!

#5: Twitter Backchannels

With a Twitter back channel run on something like Tweetwally, you and your audience can provide commentary so that non-attendees can follow on Twitter. There are issues around this: running commentary on screen can be distracting and  comments may go off-topic or turn negative. A solution is to have a screen in the communal area away from the live event, with marshals collecting comments and feedback to put to the speaker at an appropriate time.

#6: Sharing Images

By setting up an official Flickr page and using small prizes and incentives to encourage participants to upload their own photos, you can quickly build a great unofficial photo record of the event, which you can use again in future promotions.

#7: Sharing Locations

Encourage attendees to check in using Facebook or Foursquare. You may want to offer incentives to encourage them. If its a large show, attendees will be able to see which booths are popular and what they are offering. You can also encourage attendees to explore booths they might otherwise miss.

#8: Virtual Attendees

If you don’t want space to limit your attendance, consider opening your event to virtual attendees. Some events go one step further and are entirely virtual. Virtual attendees can ask questions via social networks and comment using hashtags.

#9: Video Streaming

Live recording is the keystone to a virtual event. A dedicated Vimeo or YouTube channel enables you to stream events, either in whole or in part. This is particularly valuable at large events where attendees are never going to get around to everything. If you’re going to do this on a large scale, invest in dedicated recording equipment and internet connection.

#10: Publish Your Twitter Wall

If you have a whole lot of media you don’t know what to do with, use Storify to collect Tweets, videos and photos and embed them in your website or share them through social media.

#11: Provide Access to Your Event with Links to Videos

You can make your website the main place for post-event material using video. This may also serve as marketing for the next event.  Be sure to have an email sign-up on the same page to capture interest, and you may want to offer incentives for early interest.

Please let us know what we have missed out in the comments below.


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