Twitter’s New Branding

Twitter's new design makes the site more accessible to users

Most of us have heard of Twitter, but if you haven’t visited recently you may not know that the vastly popular social networking site has introduced a major redesign. The main thrust is making Twitter more accessible to users; not only for those already engaged with Twitter, but for those new to the platform or yet to discover it.

Launch partners for the newly branded pages include major players like of Paramount Pictures, who jumped on board in time for the release of the new Mission Impossible movie – Ghost Protocol.

According to a report in Advertising Age, brand pages will let advertisers customize their pages to make their logo and tagline more prominent. Twitter’s Advertising Blog also notes that brands can “control the message visitors see by promoting a tweet to the top of your page’s timeline.” The idea is to highlight your best content. The Promoted Tweet on a marketer’s profile page appears auto-expanded to let visitors instantly see the photo or video content linked from a tweet.

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